Faellie had mentioned this to me not to long ago, but yesterday I got a press release sharing the details.  In honor of Supernatural season five launching on Living in the UK soon, there is a new alternate reality game.  Below are all the details.  It sound like fun!  You UK fans will have to let the rest of us know how the game goes


LIVING goes Supernatural with alternate reality game – Fight the Apocalypse in the UK
In 2009, Emmy Award nominated US drama Supernatural found a new home in the UK – LIVING. To raise awareness for the UK premiere of series five starting early Feb, LIVING is launching one of the UK’s most complex alternate reality games (ARG) ever, which will offer one viewer the ultimate Supernatural prize – a chance to appear in the show.
Supernatural season four ended in suspense as Lucifer was freed from hell and on LIVING season five follows Sam and Dean Winchester as they face their toughest battle yet; the apocalypse.  To promote the new series, LIVING is creating the Fight the Apocalypse ARG, which calls on Supernatural fans to mobilise their armies and join the fight against Lucifer.
The ARG is based around collecting hidden symbols - ‘Enochian Sigils’ - which players must locate, photograph and send via MMS to a shortcode,. One of the first truly cross-platform campaigns of its type, the ARG utilises online, mobile, print and real world elements.
Enochian Sigils have been hidden online and at real world locations throughout the UK and clues to the Sigil locations will be delivered by Castiel (Misha Collins) in specially filmed sequences on the Fight the Apocalypse website (http://www.Luciferiscoming.com). Once located, Sigils are photographed on any mobile device and using Image recognition technology – which recognises any image taken on a mobile phone camera – are uploaded to the player’s profile.
In the ARG players have two ways of making it to the top: locating and photographing Enochian Sigils, and building an online army of support. Players can invite friends to join their army via email and through Facebook. On the luciferiscoming.com website, Supernatural fans can create their own profile and contact friends to join their army, manage their game playing and collection of Enochian Sigils, as well as view other contestants’ profiles and join forces with other players. For fans who want to play on the move, all core game functions will be available on the mobile site. 
Online media partners are collaborating in the game, with some sites creating their own bespoke mini challenges for gamers to find sigils. Twitter is the social hub for Fight the Apocalypse and will countdown to the start of the game, as well as announcing new clues, and creating a community around the game and the new series of Supernatural. Followers of the Fight the Apocalypse Twitter feed will be given tips and additional mini challenges to win extra prizes. Fans can follow the Fight the Apocalypse Twitter at www.twitter.com/fightapocalypse.
The first clue to start the hunt will be released on the 20th January. Fans can pre-register for the game now at www.luciferiscoming.com.


# Bethany! 2010-01-21 13:13
Misha's running around filming stuff in the UK? Does anyone else think this could be quite amusing - Misha unleashed on us poor UK fans! :shock:
# Randal 2010-01-21 13:22
The thing's filmed in Canuckland, and now this? What is the Us of A? Chopped liver? 8-)
# Jasminka 2010-01-21 16:17
Yes, I’d like to file a complaint, too! Come on, I could be in London in an hour, but what good would it do to me … I’d need to stay there to play (a couple of years back I actually planned on moving there, well, bad, bad bad luck…. Oh man!)

Randal, not only you US-ers are chopped liver. So are we all… Damn you, Brits :mrgreen:

Rule Britannia.... sniff... Jas
# Ardeospina 2010-01-21 16:23
I've never been so jealous of the UK before.

This is Apocalypsation without representation! Maybe if we Yankees band together and throw all our rock salt into Boston harbor, something will be done about this travesty!
# Jasminka 2010-01-21 16:37
Yeah, you yanks do that and get that whole caboodle going... do that - invade Britain...
:-?, Jas
# Ardeospina 2010-01-22 07:10
Invade? Oh, goodness no. I was hoping more along the lines of "Oh, those crazy Yanks are at it again, so we'll go see what all the fuss is about and take our great Supernatural event with us!" Sort of like last time, because that's totally how that whole revolution played out. ;-)