Page 1 of 6Title sequences, also called title cards, are methods by which cinematic films or television programs present their title, key production and cast members utilizing visual imagery and sound, and usually follows the opening credits. But Supernatural is known for not having opening credits, and instead goes for a cold open (or teaser), the technique of jumping directly into a story at the beginning of the hour, and a title sequence with the show's logo and graphics. The opening credits for the series are then superimposed over the opening scenes of the episode.
Just to set the mood, the following analysis features videos of all of the seasons' title sequences, and some of the special stand-alone episodes they have done over the years. It also includes two never used ones produced for season one.
"Supernatural" Title Sequences
Title sequences are visual imagery described as â€˜the conveyance of ideas and information in forms that can be read or looked upon'. Visual communication solely relies on vision, and is primarily expressed with two dimensional images, including signs, typography, drawing, graphic design, illustration, and color. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.
Reality in TV is rather subjective but can be carefully constructed utilizing visual concepts. Imagery involves one or more of your five senses (hearing, taste, touch, smell, sight). In title sequences, sight and sound are used to set the mood. Words, colors and noise are used to stimulate your memory of those senses, and as Supernatural is a horror/sci-fi show, negative memories are what the series wants to encourage. The main ingredient within horror is that the viewer can relate to it somehow, and that there is always something unexpected approaching. The whole genre is build upon people's fear of the unknown and anxieties. According to H.P. Lovecraft, "The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown."
The graphic presentation of the titles cards incites fear, danger and anxieties in the audience getting our focus, and setting the stage for the shows content, in this case the Winchester normality. In their world, our type of normality is an illusion, and not knowing the truth can get you killed. Supernatural's cold open and title sequences invite us into the darkness, where reality hides. The Winchesters can't be part of our normality, so we must enter theirs. Pulling us into their world quickly gets us set for the various levels of chaos, distortion and conflict we will experience.
The artists have used drawings, illustrations and signs to envelope us in the paranormal, occult, ancient mythology, monsters, ghouls and magic. Supernatural's title sequences relies on graphics, sound and color. Color is the first aspect people see, and, without our realizing it, can have a profound effect on how we feel both mentally and physically.
While perceptions of color are somewhat subjective, our reaction to color is instantaneous. There are some color effects that have universal meaning. Supernatural title cards make use of all colors of the spectrum and a brief discussion of the colors used will help explain why they give the effects they do and why the artists chose them for the title sequences.
Colors in the red area are warm colors. We associate red with love, danger, violence, anger and energy. Red can evoke a fight-or-flight response; raise blood pressure and increase heart and breathing rates allowing the body to react quickly in survival situations. It is often where the eye looks first, and can be seen from the farthest distance; hence society uses it on emergency exits and stop signs. Red is all about excitement and energy which is why red cars get more tickets. Ticket givers notice the movement of the red car more prominently, and from a much farther distance. Thieves also have a preference for red cars. More of an energy surge associated with stealing it.
Red is the symbol of life and the color of blood......that life giving liquid we all squirm when we see oozing and seeping in areas outside of the body, especially is large quantities. Not surprising this color is used in all of the season's title cards. Danger, violence, and blood are always in the Winchester world.
Yellow is another color that Supernatural uses in abundance. Cheerful sunny yellow is an attention getter. However, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. And that overpowering effect is used in a number of the title sequences.
Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and maroon. These colors are often described as calm, but can also call to mind feelings of sadness or indifference. Purple and maroon embodies the balance of red simulation and blue calm. This dichotomy can cause unrest or uneasiness. Blue represents peace and harmony, but also depression. Blue can slow the pulse rate, lower body temperature, and reduce appetite, applications that in our normality are a signs of sickness or death. The opposite effect as red, blue is cold and depressing, a reaction Supernatural is going for.
Black represents evil at its apex. The cowboy in the black hat was almost always the "bad guy". It represents power, sexuality, sophistication, elegance, mystery, fear, evil, sadness, mourning and death. It's a serious color that evokes strong emotions, and too much black can easily overwhelm people. Not surprising that all of the title sequences start with black background, the total absence of light and color.
Each season's title cards had something to do with the overall story or plot of the season. Though the titles cards have changed every year, some aspects have remained the same, and though all have different elements, all have a level of sophistication that makes them equally great, especially since you can see how each title sequences fits in so well with its particular season.The show has also deviated from season's title sequences for extraordinary episodes where they were going after a very special effect, A Very Special Christmas (3.08), Monster Movie (4.05), Monster at the End of this Book (4.18), and Changing Channels (5.08).Those are discussed later in the article.
All the season title sequences begin with an explosion of color. In season one, a bright flash of blue erupts on the screen and then fades to the original black color. In season two, the colors of reds, orange and yellow explode into a fire ball of blinding white light. Season three starts off with a big bang of white hot light, which eventually drifts into a cold expanding galaxy. In season five, the black background disappears into a white hot light from which a dark color explodes in a swirling red field and then returns to is white hot background. Even their special presentation, A Very Special Christmas, started with a yellow ornament that exploded into a hot red yellow color, and then dissipated into a white field for the subsequent graphics. With tremendous force, and searing heat, explosion always shock onlookers with fear and the feeling of being powerless....certainly aspects of every season of Supernatural.
In all seasons, the series used the single word â€˜SUPERNATURAL' in large and small font, rapidly zooming in and out of focus. The greatest aspect of this part of imagery is its ability to distort our visual perspective, making cognitive and information processing skills difficult at best. The rapid movement of the word gives the feeling of disorientation and loss of control, blurring the distinction between reality and normality, between our world and the Winchester's. So much so, that we know they're in danger when their reality turns â€œnormalâ€, all bright and shiny and optimistic as in the opening of Changing Channels (5.08).
Besides the visual imagery, sound also sets the mood. The sound sequences of all the title cards were similar. The burst of spectral white noise and static with the visual explosion, disconnected clanging, crashing sounds, otherworldly ghostly howling and rushing wind, and the every present beating heart. Season four added a demonic blood curling scream to the mix, which, of course, sends chills down everyone's spine. Season five's beating heart was given more emphasis, although it can be heard faintly in other season's title cards as well.