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It's probably not fair to compare the tragic death from "Bloodlines", the supposed series spinoff, with the legendary "Supernatural" pilot death of Mary Winchester, but if they didn't want to invite comparisons, why start a story about a guy that takes on hunting after the tragic death of his fiancee? At least make her death scary and unpredictable. A dumb, random act outside of a monster nightclub? That's one very good hint why it wasn't picked up.