The CW shuffle has again resulted in a schedule change. Even though Reaper premieres on March 3rd and America's Top Model comes back with a 2 hr premiere on March 4th, Smallville and Supernatural will not be back until March 12th now instead of the previously announced date of March 5th, killing any hopes of a full boffo return week for The CW.
Theories are floating around that the schedule change was due to American Idol airing on March 5th, but that makes no sense. American Idol is also airing on the 3rd and the 4th, and recently Smallville held up very well against an AI airing. Chances are more likely that since the season finale is slated for May 14th, that would have left 8 episodes left in the season to air over 11 weeks. Now that's 10 weeks.
Looking at the schedule for February, very little new programming is airing on the network, essentially rendering it dark for a good number of weeks. Even when new episodes are shown, aka the weak Friday night lineup or Privileged burning off what is likely it's last episodes, they aren't exactly generating new viewership. Even 90210 is only getting about 2.3 million these days against American Idol. The top rated show on the network this week: A repeat of Smallville.
Here's a fantastic analysis on the state of The CW these days from Robert Seidman at TV By The Numbers, deconstructing a ludicrous spin article posted about the network on Variety. It's an honest piece that looks beyond the overpromotion the network does with their teen shows, a network that forgets that two aging Sci-Fi franchises and a long established reality show are still their biggest ratings draws.
It seems that the rest of the world is getting a glimpse of what us Supernatural fans have known for a while now. Jared Padalecki rocks as a leading man.
Friday The 13th opened on Friday the 13th to a domestic box office total of $19.3 million according to Variety. That is the best domestic day opening ever for an R-rated horror film. It's on track to make at least $50 over the four day holiday weekend.
More info about opening day of the holiday weekend box office can be found here: http://www.variety.com/article/VR1290001179.html?categoryid=13&cs=1
Update: The total for the 4 day weekend is now at $45.2 million. Congratulations to Jared and everyone involved in the project.
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