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Look! Rare Love From The CW

When I first checked the preliminary numbers on tvbythenumbers for last night's episode of Supernatural, "The Monster At The End Of This Book," (which was awesome BTW), I was pleased with the overall rating of 3.28 million.  After all that was way above last year's April average.  If you recall, this time last year the show was still on strike hiatus.  Then I saw the demo numbers.  I just about fell out of my chair.  "This has to be a mistake," I thought. 

Nope.  Here's a rare press release from The CW, actually praising their often overlooked yet always performing better than anyone else Thursday night lineup. 

THE CW’S “SUPERNATURAL” BEATS THE DEVIL,

POSTING ITS BEST ADULTS 18-34 RATINGS SINCE OCT 2006

 

Facing E.R. Finale, SUPERNATURAL Posts Its Best Adults 18-34 Ratings in 2 ½ Years; Matches Its Best Men 18-34 Ratings EVER on The CW

 

The CW’s Matches its Best Thursday of The Season in Adults 18-34

 

SMALLVILLE Delivers Best Adults 18-34 Ratings in Nearly 3 Months

 

SUPERNATURAL Retains Impressive 100% of SMALLVILLE’s Adults 18-34 Lead-in; Holds Strong 94% of SMALLVILLE’s Adults 18-49 Lead-In

 

April 3, 2009 (Burbank, CA) - The CW’s SUPERNATURAL delivered its best adults 18-34 (1.7/5) in nearly two and a half years (since Oct. 2006) and matched its best men 18-34 (1.9/6) EVER on The CW, despite facing the “E.R.” finale on NBC, according to preliminary live plus same day Nielsen ratings for Thursday, April 2, 2009.  This was also SUPERNATURAL’s best women 18-34 (1.5/4) and adults 18-49 (1.6/4) in nearly two months (since 1/29/09).

The CW matched its best Thursday night of the season among adults 18-34 (1.7/5) and its best adults 18-49 (1.6/4) since 1/29/09.

SMALLVILLE also hit its best adults 18-34 (1.7/6) since 1/16/09.

SUPERNATURAL held an impressive 100% of its SMALLVILLE lead-in adults 18-34, and a strong 94% of SMALLVILLE’s adults 18-49 lead-in.

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Enjoy it everyone!  These moments are so rare, you just have to stop and smell the roses. 




Supernatural Magazine on Sale March 24th

This is the lastest press release for Supernatural Magazine:
 

**Supernatural Magazine Issue 9 On Sale March 24th** 

HIGHLIGHTS
 
Jared & Jensen

“This has the potential to be our best season. The fact that Dean has now been tied into the whole mythology of the show really throws a curveball into everything that’s been building up.”  So says Jensen Ackles in the latest issue’s sizzling on-set joint interview with the stars of Supernatural. Season four has seen some huge developments in the mythology of the series, while the look and feel of the show has gone back to its season one roots. Find out what Jensen and his co-star Jared Padalecki think of it all.

Good news! Supernatural Magazine launches Facebook page!

You can check out concept art and production sketches at our new Facebook page..   Become a fan for Facebook exclusives and the latest Supernatural Magazine news, and post your links, photos, videos and comments!

From Hell: Genevieve Cortese

It’s not easy stepping into a role formerly played by someone else, but actress Genevieve Cortese has made quite an impact already as the latest incarnation of the infamous Ruby. The actress speaks out about embodying the demon in the latest issue of Supernatural Magazine: “This season it’s been very important to bring a bit of humanity to it, and I’m sure the fans are going to be upset when they hear that, but she was human and has said that in the last two seasons. As an actress, it’s important to look at what that means, what it’s like to love someone, be hurt, and be happy.”

 

Con Season Kicks Off in NJ Tomorrow

There are three Supernatural cons in March, and one in Australia in April, so this weekend kicks off the long string of weary cast members bouncing from place to place in between breaks in Vancouver. 

Creation Entertainment's "Salute To Supernatural" kicks off in Cherry Hill, NJ tomorrow.  I have tickets to this event and will be covering it, although it'll be a challenge to see how a con feels when neither of the major stars are there.  I keep hearing that it's still a great fan experience, so I'm keeping an open mind and going with the mindset that at least I'll have fun getting drunk and being away from my clingy children, hubby, and pets for a weekend.  This time I'm going Gold Ticket, so I'll actually have some insights on the Saturday night Dessert and Cocktail party and Sunday morning Brunch.  This is where I find out if that extra cost for the privilege of attening these two events is worth it. 

On Friday, Chad Lindberg (Ash) and Jason Manns are the panelists, and there is a Jason Manns concert and Karoke party in the evening.  On Saturday Richard Speight Jr. (The Trickster), Gabriel Tigerman (Andy), and Traci Dinwiddie (Pamela Barnes) take the stage, and they are the listed guests for the said Dessert and Cocktail party.  Sunday, the big event day starts with Jim Beaver (Bobby), Todd Stashwick (Dracula), Charles Malik Whitfield (Agent Henricksen) and the person I'm very anxious to see, Misha Collins (Castiel).  The Sunday lineup is also supposed to be at the breakfast in the morning. 

On March 20-22, Eye Con takes place in Orlando, Florida.  Guests scheduled are Jared Padalecki, Misha Collins, Jim Beaver, Julie McNiven, Chad Lindberg, Gabriel Tigerman, and Jason Manns.  One week later Creation Entertainment's "Salute to Supernatural" moves to LA, and this one actually has both Jensen Ackles and Jared Padalecki there.  Other guests scheduled are Richard Speight Jr., Samantha Smith, Alona Tal, Charles Malik Whitfield, Gabriel Tigerman, Misha Collins, Jason Manns, and Steve Carlson.  Notably absent from that one is the master himself, Eric Kripke, who despite living in the same town had a conflict.  I must say that opportunities to get writers at that convention were missed and that's why I took a pass at traveling cross country for the same event I could get in a much closer Chicago.  Ditto for why I haven't bought for Vancouver yet. 

Finally, on April 18-19 in Sydney Australia, Jensen and Jared will both attend the "All Hell Breaks Loose" convention. 

I'll have reports up as soon as I possibly can on any of these events, for even though I'll personally be at Cherry Hill only, I have plenty of other spies that will be attending the other events.  Looks like it'll be a whirlwind month. 

It's Official! Supernatural Season Five is Happening

In what I at least consider to be a shocking development, The CW officially announced six early renewals just a few hours ago.  Supernatural will be back for season five!   

Not a surprise on the list is Supernatural, Gossip Girl, America's Top Model, and 90210.  The shockers came with the inclusion of Smallville and One Tree Hill.  While no deal has been officially announced by Warner Brothers, the assumption is that they were able to come to terms with Tom Welling for season nine of Smallville.  Also uncertain at this time, if Chad Michael Murray will be back on One Tree Hill. 

"As we continue to build The CW Network as a destination for young women, these six shows have clearly contributed to strengthening our schedule and our brand identity,” the CW entertainment president Dawn Ostroff said.

Shows still in limbo are Privileged, Everybody Hates Chris, and The Game, although recent reports had the latter going to BET if it wasn't renewed by The CW.  Also in limbo is Reaper, but until ratings are known when it comes back on March 3rd, nothing can be done with that one. 

Just last week all indications were that announcements for renewals weren't coming until May, so again Dawn Ostroff has us scratching our heads at her motivation.  Considering the good news, I'll let motivation slide. 

http://www.hollywoodreporter.com/hr/content_display/news/e3ieda4f2f47125746dd1f1a3b308132783


Over 4 million with DVR for "After School Special"

The latest DVR +7 ratings for the week of January 26th - February 1 have been published (a few days too late thanks to the holiday this week), and once again it's very good news for Supernatural.  For the 4th time this season, the ratings have gone over 4 million. 

For "After School Special," the live and same day DVR ratings were a fantastic 3.57 million.  The DVR +7 total has come in at 4.08 million.  The other episodes so far this season to break the 4 million barrier are "Lazarus Rising" (4.28 million), "In The Beginning" (4.05 million), and "It's The Great Pumpkin Sam Winchester" (4.07 million). 

As I also like to note constantly, and until someone tells me to shut up I will keep doing so, only one episode in season four, "Monster Movie" at 3.57 million, failed with DVR numbers to match last season's DVR high, which was "Jus In Bello" at 3.59 million.  Ratings for all other season four episodes have been easily beat season three's.  It's a shame that season two's DVR ratings weren't tracked, because the live numbers are very close, so I would imagine the DVR numbers would be beating that by a lot since DVR penetration is far greater these days.   

Here is the entire list, in which Smallville also did very well: 

http://tvbythenumbers.com/2009/02/19/tuesdays-american-idol-has-most-dvr-viewers-lostpremiere-has-greatest-share-of-viewing-by-dvr/13112

Here is my updated ratings list, which I keep on this site under the heading "Ratings."  I love comparing this season to last and even season two.  Shows with this much increase in viewership in its fourth season is unheard of.   

http://www.thewinchesterfamilybusiness.com/supernatural/18-ratings.html