Before I get started, I beg for a few paragraphs of self indulgence to get an issue off my chest. This is something that has been stewing for a while now, but considering it's still happening during repeats, well, I just feel like bitching. If you just want the episode review, please skip down to the next heading.
Ahem. Enough throwing Gossip Girl in my face CW! If I see another promo for Gossip Girl obscuring my view of a Winchester, I'm driving to LA and smacking Dawn Ostroff myself. I'm not in your target demographic and have no interest in your all teen network. I wouldn't even be watching this silly network if it wasn't for Supernatural, Smallville, and Reaper being pitifully stuck on it, left to flounder on their own while all I read is about is how the ninth ranked show is the greatest thing since sliced bread. Last week The CW only aired two original shows, Friday Night Smackdown and Farmer Takes A Wife. They were one and two respectively in the ratings last week, but Smackdown (4 million) is going away in September and Farmer Takes A Wife barely drew 2 million. It was almost beat out in the ratings by a Supernatural rerun (1.83 million), one that aired for the third time. Their precious Gossip Girl barely cracked a million on Monday. How is that the most buzz worthy show on the network?
I hate The CW. I hate how a brilliant, incredibly crafted show, with its fantastic acting, top notch writing, great directing and jaw-dropping story telling, not to mention critical and fan acclaim, is stuck with a network that insists on shooting itself in the foot. I saw the overall ratings statistics for all of the networks for the 2007-2008 season compared to 2006-2007, and with the exception of Fox, everyone has double digit declines. The CW, however, has declines in all demographics of 20% or more, making it easily the champion for most bleeding of viewers. Their precious 18-34 demographic lost 26%. This is the coveted market? They've thrown all their network resources toward a target demographic for a 26% decline? All networks are reporting increases in advertising upfront dollars except The CW. They stayed flat. Face it CW, most cable stations are kicking your butt in the ratings and revenue department right now, let alone other networks.
This network, no matter what image they like to project, forgets that Smallville and Supernatural are their top two scripted shows, yet they continue to alienate viewers by telling us we want to be watching teen trash instead. Reaper drew much higher ratings than Gossip Girl but almost got cancelled. Smallville is likely in its last year, or it should be considering it's clearly run its course, so I beg you Warner Brothers and ABC Television Studios, for all decency and fairness, find Supernatural and Reaper a new home and let this network crash and burn with their elusive and fickle teen demographic.
Read more: Recap: Supernatural - Sin City